Making Online Shopping Inclusive for All
With our eCommerce website accessibility service, we design and develop online stores to ensure equal access and usability for individuals with disabilities such as visual impairments, hearing impairments, mobility limitations, cognitive disabilities, and more. It involves implementing inclusive features and functionalities that enable people of all abilities to navigate, interact with, and purchase on eCommerce websites. By incorporating eCommerce accessibility principles into the design and development process, retail businesses aim to remove barriers and provide an inclusive shopping experience for everyone.
Some of the pointers we focus on when making eCommerce websites accessible:
We also provide detailed reports highlighting the areas of improvement and the best practices to remediate the issues. Our report is designed to meet the accessibility standards set by Web Content Accessibility Guidelines (WCAG). Our team is committed to providing digital accessibility services that create inclusive and accessible eCommerce websites.
Elements We Focus On
Digital Learning Solutions Navigation
Web Form Accessibility
We follow the best practices of designing and developing web forms in a way that makes them accessible for people with disabilities. Our experts can ensure that people with various impairments such as low vision, blindness, and hearing loss can perceive, understand, navigate, and interact with web forms effectively. Some of our techniques include:
- Clear and descriptive labels for form fields
- Use visual cues and other symbols to mark fields
- Provide concise and easy-to-understand instructions
- Make checkboxes, radio buttons, and keyboard buttons navigable
- Error handling and suggesting possible solutions
- Use sufficient color contrast
- Validate user input in real time
Product Page Accessibility
The product page is where detailed information about a specific product is displayed. Certain elements on this page are required to make it successfully accessible such as product image, description, price, buttons, and videos. We make these elements accessible by adding accessible features like:
- Use alternative text for all product images.
- Make your content scannable by breaking up large blocks of text.
- Adding subheadings for screen readers.
- Add audio descriptions for video accessibility.
- Adding live captioning and transcriptions for audio visual content.
- Make it keyboard navigable for users to easily navigate.
- Ensure your product pages are responsive.
- Ensuring buttons have a large clickable area.
Product Category Page Accessibility
A category page of an eCommerce website is a page that sets the hierarchy and lists products from a specific category. It helps users properly navigate to your site's section where they want to explore. Our certified experts make the product category page accessible by adding the following:
- Concise headings for each product category
- Including alt text for all the product images
- Ensuring keyboard navigation for people to explore categories
- Make search filters accessible
- Making all the interactive elements clearly labeled
- Providing accurate breadcrumbs
Ecommerce Accessibility Deliverables
Audit report identifying accessibility barriers and recommendations.
A detailed report about all violations per WCAG 2.2 Level A and AA.
Responsive eCommerce websites can be accessed across various devices.
Accessibility testing report for PDF documents, audio, and video files.
The testing report is produced by assistive technology such as a screen reader.
VPAT Evaluation Report
Benefits of Ecommerce Accessibility
Expanded Customer Base
Making your eCommerce website accessible allows you to reach a large customer base.
Legal Compliance
It helps prevent potential web accessibility lawsuits, mitigate risks, and demonstrate your commitment to inclusivity.
Improved User Experience
Accessibility features enhance the usability of eCommerce sites, and customers are more likely to purchase from you.
Methodology
Requirements Gathering
We first gather the requirements of our clients by discussing what they are looking for and evaluate the retail website thoroughly by using various testing methods like manual and automated. We create a document with information on all the accessibility barriers and the ways to remediate them.
Make Changes to Website Content & Structure
We make changes to the content by adding alt text to the images, web form field descriptions, managing color contrast, creating audio descriptions for video elements accessibility, and more. Our experts analyze the website's structure; each web page must be easy to navigate using a keyboard. All the important content should be accessible from the main navigation.
Testing Using Assistive Technologies
After making the online store accessible, it will undergo a testing process that helps identify the areas that are still not accessible. Our experts use various assistive technologies to perform testing, such as screen readers, screen magnifiers, and voice recognition software.
Feedback from Users with Disabilities
When the testing is done using assistive technology, we perform disabled user testing on the website and gather feedback to make sure that the website is accessible to everyone.
Deliver
Once all the barriers have been successfully removed and the feedback from disabled users is positive, we consider the eCommerce website fully accessible and deliver the final product to our client.
Compliances We Cover
Below are some of the compliances we cover, however not limited to:
AODA (Accessibility of Ontarians Disabilities Act) states that every eCommerce website has color contrast, images with alt text, tab navigability and visual focus indicator, programmatically determinable, and finalizing the purchase with accessible forms.
ADA (Americans with Disabilities Act) also states that all retail websites should be accessible and have a proper color ratio, alt text for images, information easy to access, captions and transcriptions for video content, keyboard friendly websites.
WCAG
WCAG (Web Content Accessibility Guidelines) states that every eCommerce or retail website shall have the following:
- Color contrast
- Providing descriptive labels
- Alt text for links and images
- Making information in tables accessible and easy to read
- Navigation of your site via keyboard only
- Indicating the focus for the user on the screen (pointers and lines)
- Size of fonts
- Headings and labels
- Captions for video and audio content
FAQs
Our eCommerce website accessibility package includes scanning the website to find the accessibility issues and making it compliant with the guidelines like WCAG, ADA, AODA, and more.
The cost of the service differs as per the requirements and websites. However, we ensure that we offer cost-effective solutions.
Accessibility testing processes can differ in length as per the scope of testing, the complexity of digital content, and the website's size. It also depends on the number of accessibility issues found during the evaluation process. However, we ensure to provide quick turnaround times.
We have several steps in making your eCommerce website accessible where it goes to different people at different levels. All those people are experts in the field. And at the same time, before delivery, we check again if all the barriers are removed.



















