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Table of Contents
By:
Ronald Greer 
We all have an idea of how graphical content plays a phenomenal role in marketing. Especially animated videos and motion graphics do a great job in promoting brands. While videos promote new items, they can also bring back recognition of an old product. That is where the importance of hiring Motion Graphics Companies starts.
Animated videos tend to catch a lot of attention when used for promotional activities. Whether brands use them on their websites, social media, or TV ads, they do their job.
Animated videos or motion graphics simply add appeal to your brand?s video marketing efforts. Not to mention how they make the whole of marketing seem easier than before.
Mostly, these videos describe how a product or a service can prove its significance to the people. The one thing that?s easy to do is to make the videos engaging and entertaining. They work better than featuring real human faces to describe the same product or service. Also, their power to convey a large message or info in a short video is awesome.
They say that animations have the potential to trigger emotions. Besides, they also are great tools to spark conversations. Well, companies delivering these videos know that too. They need to ensure that their video or motion graphics content fulfills the requirements of their clients.
Here, in this blog, let us talk in brief about the uses and applications of motion graphics and animated videos.
Before talking about 3D animation, let us talk about animation first.
Well, 'animation' is the bigger category under which motion graphics come. Animation has always been here for hundreds of years. What has differed is its applications and uses in today?s world.
Companies providing 3D animated video services have expert artists. They use techniques to make static objects move in an animated way. Most of the motion graphics are results of Computer Generated Imagery (CGI).
Motion graphics and 3D animated videos have different uses and applications. For brands in the corporate world, both are pretty helpful in their own ways.
In simple words, a video that puts 'motion' to static graphical content is motion graphics. On the contrary, 3D animated videos focus mostly on cinematic effects or integrating engaging storytelling techniques.
Although professional Motion Graphics Companies create quality content, there is a time and place for everything. Clearly, what motion graphics cannot do, an animated video does.
In general, animated videos usually require a bigger budget than motion graphics. Moreover, it also demands a longer timeline if your brand needs a detailed and realistic 3D animation.
Nevertheless, even with more processing time, it can deliver content that has the right visual style. But, that is only possible if your brand connects with a reputed agency.
Out of all the other reasons, 3D animated videos distinguishes themselves from motion graphics in the following ways -
Unlike 2D and 3D animation services, motion graphics takes a graphical design and adds animation and movement.?
Mostly, motion graphics do not have a specific narrative. What these graphics do is just make the graphical content better than it was before. It can be a graph, a figure, or a chart on your brand?s website.
So, if they want to add an extra layer of visual flair to them, motion graphics is the answer.
Therefore, motion graphics is about animating graphical images which otherwise would have remained static.
Motion Graphics Companies usually use different shapes, objects, or texts and set them in motion. Doing so largely increases the engagement of the infographics.
Motion graphics is quite popular in the industry, thanks to their own sets of benefits. These animated graphical content types get the goodness of different visual techniques. Companies providing motion graphics hire qualified graphic designers. The graphics they design are themselves powerful pieces of marketing content.
On top of that, adding motion and animation make the final product alluring. That is why motion graphics are present in more numbers on websites than 3D animated videos.
The reason behind that could be the simplicity of motion graphics. Motion graphics have moving shapes that kill the boredom of viewers while looking at them. Then they have images and other engaging graphics, which add to their prowess.
Motion graphics are usually beneficial for brands because -
Motion graphics and 3D animated videos are quite the same in particular. Both of them work flawlessly when it comes to advertisements or marketing. The two types of concepts have one thing in common. They have the art of animating inanimate images or graphics.
And of course, both of them require talented artists and advanced software to deliver the results.
Nevertheless, we have jotted down some common applications for both of them. Reading below, brands will understand when to use the right solution for their customers.
The two terms ?Motion Graphics? and ?3D Animation? go side by side on different things.
Firstly, both of them walk towards a common goal of easing your brand?s marketing strategies. Their exciting role in disseminating information among the target audience is insane.
Today, both of them are common and have widespread use by different companies. Companies delivering the two types of content fulfill the requirements. Their video production team creates fascinating motion graphics and 3D animation content that quickly grab the audience's attention.
Is your brand looking for hiring such animation or Motion Graphics Companies too?
Well, they can reach out to Acadecraft - a leading 3D Animation Video Services and motion graphics service provider in the US. With a great reputation and work expertise, they are easily the most affordable solution for several industries.
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