Tips and Tricks to Choose the Best Explainer Video Company for Your Business

You need to plan something definite if you really want to engage your business audience. Why this needs your attention is because the average attention span has decreased badly. Today, the span had come down to just 8 seconds from 12-15 seconds some years ago. And that is where Explainer videos find themselves in a smooth position. Wonder that's why you need to hire the Best Explainer Video Company for your business. 

Explainer videos have become extremely popular in 2021. After all, you don?t have much time to engage your audience. You need something that quickly conveys what your brand wants to. 

But, what is this ?Explainer Video? at all? How does it work, and how can you find a professional Explainer Video maker?

Well, we will cover all of that in this blog. So, stick with us till the end, and you?ll get a pretty good idea about it.

Explainer Videos - What are they?

?Explainer Videos? are videos that explain something to your business audience. They are short (extremely short, to be honest) in size. Typically used by your company?s sales & marketing team, these videos aim at engaging the audience. Explainer videos have the core concepts inside them. 

Through easy-to-understand videos and attractive graphics, it makes it compelling for your audience to open them. Besides, these videos have subtitles. So, that acts as the icing on the cake for the audience. In that way, they can even watch them without turning on the volume. 

Usually, Explainer videos are there on web pages, but they have no limitations. You can find them even on social media platforms. In general terms, a proper Explainer video can generate a huge response for your brand.

Top 5 Tips to Pick the Best Explainer Video Company in the US

Explainer videos are stopping a lot of your audience from scrolling down. Wonder that?s the reason why so many companies today are keen to adopt them. So, in simple words, it is becoming a significant part of today?s business strategy. The first reason behind it being the fact that these videos can be used everywhere. 

You can post your Explainer videos on YouTube, webpages, Facebook, Instagram, or even link with emails. They are super flexible to fit into any shoe you put them in. 

Now, let us begin with the top 5 tips you should remember before hiring Explainer video companies.

1. Availability of a Professional Portfolio

A professional portfolio is the first thing that works as a deciding factor. When you think of choosing an explainer video maker for your brand, do some research. It is not about only evaluating the service provider?s company. Instead, it?s also about knowing what your company is looking for.

And that may include evaluating your structure, policy, capacity, and other requirements. Only after that you can look for evaluating the service provider?s company.

The evaluation process can become easier for you if you consider the following factors -

• How detailed is their work process?
• Is it comprehensive for your company or what they are looking for?
• Do their work process and company culture match with your company?
• Have you seen their previously worked projects?
• How do you rate the Explainer videos that they have made so far?

Now, think honestly. Can the company deliver what your brand is looking for?

2. Ask for Genuine Client Testimonials

Client testimonials are critical when you are searching for the Best Explainer Video Company. It reflects what another company like yours has to say regarding their services. So, it usually happens in two ways.

• When the delivered project is successful, the company might ask the client to leave appreciative feedback. 
• Also, when the project is a mess, the client leaves their heated words in some public forums.

Now, you have to search and find both of these (if possible). The service provider company might show you the best testimonials to convince you. Don?t get carried away with those. Continue searching and find out if they are really a reliable Explainer Video maker.

Sometimes, some companies have no testimonials to offer. Thus, it clearly denotes that they are a new contender and, most probably, inexperienced. 

3. Look for their Punctuality

How is it even possible to verify whether the Explainer video company is punctual or not? That?s what you might be thinking right now. But, there is a way, and we?ll tell you how.

So, basically, there are some indicators that can give your company an idea. Well, any average company spends an equal amount of time on all their services. Therefore, assuming this, you can enquire about some basic things like -

• How long did they take to provide the final quote after making the first contact?
• Does the company have any previous history where they needed to shut down services suddenly?
• Are they available to take client?s calls at odd hours whenever you need them?

The way they treat their clients, answers a lot about their punctuality as a whole. Thus, the Best Explainer Video Company will be the one who gives you fruitful answers.

4. Clear your Company?s Expectations

We have already discussed a tiny bit about this point earlier. Before evaluating what services they provide, evaluate what your brand wants. Because it makes the process of finding the best company easier. 

A project with a definite goal is worth taking the trouble. That?s why it is always important to start first with your brand. Make sure you have your goals and objectives ready to roll. Without knowing what sort of videos you need, you cannot meet your goals. Many marketing departments of companies make this mistake. 

Your brand can start answering these questions -

• What type of animation videos are you looking for?
• How will you use your explainer videos?
• Will they be published on all platforms?
• What is your company?s average budget for explainer videos?
• What is your company?s workload on any average day?
• How many explainer videos are you looking to post every week?

Well, these were just some of the many questions that your company should decide first. These are important factors that will work behind the selection of the Best Explainer Video Company.

5. The Budget Consideration Factor

There is a fine line between ?cheap? services and ?affordable? services. And that depends on your company?s budget. Therefore, considering the service rate of service providers is crucial for your brand. 

Regardless of how big your business is, you must have a defined budget for marketing. Enquire the company about their pricing, the services they offer, and also about revisions. You need to understand that outsourcing services from an Explainer Video maker is a long-time investment. 

Top 8 Characteristics of Explainer Videos

Explainer videos are different from other types of marketing videos. They have a definite size and pattern that do not change from one brand to another. So, it?s vital for brands to know them.

Here are the top 8 characteristics -

1. Concise & Precise: Explainer videos should be small, precise, and compact in size like these bullet points. 
2. To-the-point Content: Explainer videos are not for blabbering about unnecessary things. They should be to the point as much as possible. No talking about out-of-context things.
3. Value-added Content: Input as much information content as possible. But, the implementation should be in an exciting way through graphs, charts, and animated stats.
4. Problem-Solving Abilities: The videos should focus on an existing problem that your audience has. It should show what solutions your company brings. 
5. Personified: Explainer videos should resemble your company?s brand image and personality.
6. Max Creativity: A creative content is what drives the viewership to new heights. So, your service provider should drain every inch of their creativity into your Explainer videos. 
7. Social Media Star: Not the only one, but it is one of the main things the Explainer video should be. Explainer videos should always be able to steal the show in your social media handles. 
8. Booster-dose Content: Sometimes, you can also use Explainer videos as a follow-up post for some previously posted content. 

The Best Explainer Video Company: Keep ?Quality? over ?Quantity?

Read the blog? That was just a quick guide towards choosing the right explainer video company. Hope you have a comprehensive idea about choosing the best Explainer Video maker now. 

However, besides all these points, it?s important to remember one thing. When choosing a company, ensure that the company can provide quality services. In the beginning, you might think choosing ?quantity? over ?quality? is the best thing. Eventually, it will be a faux pass that will be hard for your brand to cross.

If you want a reference, we?d suggest brands go for Acadecraft. Why? Well, they are the Best Explainer Video Company. At least, their reviews and client testimonials say so.